Perilaku konsumen
Dalam buku ini diuraikan metode dan teknik penelitian konsumen, model perilaku serta motifasi mereka dan sebagainya.
- Edition
- Cet. 2
- ISBN/ISSN
- -
- Collation
- viii,89 hlm.;24 cm
- Series Title
- -
- Call Number
- 658.8342 MAN p
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